Choose LOMA products around the condition of your hair and the tone you want to maintain. Violet Shampoo and Violet Conditioner help reduce unwanted yellow and brassy tones in blonde, highlighted, gray, silver, and white hair. Nourishing Shampoo and Nourishing Conditioner provide cleansing and moisture care for dry, damaged, or chemically treated hair.
After washing, choose leave-in care for your specific needs. Leave-In Conditioner provides lightweight moisture and detangling, while Calming Creme helps soften dry-feeling hair and tame flyaways. Fortifying Repairative Serum combines conditioning oils with creatine to support a softer, smoother, more resilient feel in color-treated and lightened hair.
Choose LOMA Violet Shampoo and Violet Conditioner when blonde, highlighted, gray, silver or white hair has unwanted yellow or brassy tones. Their pigments help create a cooler-looking finish. If your main concern is dryness or the feel of damaged, chemically processed hair, Nourishing Shampoo and Nourishing Conditioner focus on moisture, softness and manageability.
Leave Violet Shampoo on wet hair for 2–5 minutes, depending on your desired toning intensity, then rinse thoroughly. After shampooing, apply Violet Conditioner through the mid-lengths and ends, leave it on for 2–5 minutes, then rinse. Use the two together for maximum toning and conditioning.
For lightweight moisture and easier detangling, especially on fine or limp hair, choose LOMA Leave-In Conditioner. For bleached, chemically processed or fragile hair needing conditioning and a softer, more resilient feel, consider Fortifying Repairative Serum. If flyaways and dry-feeling hair are your main concern, Calming Creme adds softness and shine on damp or dry hair.