Loma Nourishing Shampoo 12 oz green bottle on a white background
Loma Nourishing Shampoo dispensed from an open green bottle onto a hand, demonstrating its creamy texture
Loma Nourishing Shampoo 12 oz bottle with pear, cranberries, and baobab imagery, highlighting strength, moisture, softness, and resilience
Loma Nourishing Shampoo held in wet hands beside cranberry and pear imagery, highlighting the Cranberry and Pear LomaTherapy blend
Aloe vera and baobab imagery with text describing Loma Nourishing Shampoo's AloeMoist Complex, baobab protein, damage recovery, moisture retention, and sulfate-free cleansing
Loma Nourishing Routine graphic showing Nourishing Shampoo, Nourishing Conditioner, Smoothing Crème, and Fortifying Repairative Serum in four care steps
Loma product benefits graphic featuring icons for Monroe, Washington origins, hydroelectric power, stylist-founded care, cruelty-free and vegan formulas, color-safe hair care, paraben-free and sulfate-free cleansing, and unhealthy seed oil free

Loma LOMA Nourishing Shampoo

reg. $23.00 $18.40
-/
20%
Size: 12 oz
Only 1 left · Ready to ship
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Product Highlights

Sulfate-free Sulfate-free Formulated without sulfates commonly used in cleansing products.
Paraben-free Paraben-free Formulated without parabens commonly used as preservatives.
Vegan Vegan Formulated without animal-derived ingredients or by-products.
Cruelty-free Cruelty-free The brand states that this product is not tested on animals.
Gluten-free Gluten-free The brand identifies this formula as gluten-free.
Description

LOMA Nourishing Shampoo is a moisture-focused cleanser for dry, dehydrated, damaged or chemically treated hair, while remaining suitable for all hair types. Sulfate-free, skincare-inspired surfactants lift buildup without leaving strands stripped, helping hair feel softer and more manageable after the first wash.

AloeMoist Complex, baobab protein and creatine support hydration, elasticity and a resilient feel in compromised hair. With continued use, hair feels smoother and stronger, with less frizz and healthy-looking shine. The color-safe formula is also suitable for foiled, bleached and keratin-treated hair, as well as extensions when used according to a stylist’s care guidance. It features a Cranberry and Pear Lomatherapy scent.

- Gently removes buildup without stripping the hair
- Leaves strands softer and more manageable after the first wash
- Supports moisture and elasticity in compromised hair
- Helps control frizz while promoting smoothness and healthy-looking shine
- Builds a stronger, more resilient feel with continued use
- Suitable for dry, damaged, color-treated and chemically treated hair

Step 1 - Wet hair thoroughly and apply, concentrating on the scalp.

Step 2 - Massage into a lather, then rinse thoroughly. Repeat if needed for a deeper cleanse.

Step 3 - Follow with Nourishing Conditioner and Smoothing Crème for a full Nourishing Routine.

aloe barbadensis leaf juice*, sodium cocoyl isethionate, water (aqua) (eau), sodium methyl cocoyl taurate, glyceryl stearate se, sodium lauroamphoacetate, glycerin*, propanediol, creatine, panthenol, hydrolyzed quinoa, tocopherol, persea gratissima (avocado) oil*, hydrolyzed adansonia digitata seed extract, olea europaea (olive) fruit oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, dimethicone, cetrimonium chloride, hydroxypropyl methylcellulose, cetearyl alcohol, polyquaternium-7, sodium phytate, hydroxyacetophenone, chlorphenesin, benzyl alcohol, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum).

*Certified Organic

- Creatine: Helps colored, foiled and bleached hair feel stronger and more resilient
- Baobab Protein: Supports moisture retention and softness with regular use, improving the appearance and feel of dry or chemically treated hair
- Organic Aloe Vera Gel: Provides deep hydration along with vitamins, minerals and essential amino acids without leaving a heavy or greasy residue

Make it a routine

Add these personalized recommendations to complete your beauty routine.
Step 1
Current Product
LOMA Nourishing Shampoo
Loma

Nourishing Shampoo

$18.40 $23.00
Step 2
LOMA Nourishing Conditioner
Loma

Nourishing Conditioner

Size:
$20.00 $25.00
Step 3
LOMA Smoothing Creme
Loma

Smoothing Creme

$17.60 $22.00
Step 4
LOMA Fortifying Repairative Serum
Loma

Fortifying Repairative Serum

Size:
$24.00 $30.00
Subtotal: $18.40

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