Loma Daily Shampoo 12 oz orange bottle on a white background
Loma Daily Shampoo dispensed from an open orange bottle onto a hand, demonstrating its lightweight texture
Loma Daily Shampoo 12 oz bottle with orange and grapefruit slices, highlighting shine, volume, and lightweight strengthening for fine hair
Loma Daily Shampoo held in wet hands beside tangerine, orange, and grapefruit imagery, highlighting the citrus LomaTherapy blend
Aloe vera and quinoa imagery with text describing Loma Daily Shampoo's AloeMoist Complex, quinoa protein, shine, volume, smoothness, and color-safe formula
Loma product benefits graphic featuring icons for Monroe, Washington origins, hydroelectric power, stylist-founded care, cruelty-free and vegan formulas, color-safe hair care, paraben-free and sulfate-free cleansing, and unhealthy seed oil free

Loma LOMA Daily Shampoo

reg. $19.00 $15.20
-/
20%
Size: 12 oz
Only 1 left · Ready to ship
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Product Highlights

Sulfate-free Sulfate-free Formulated without sulfates commonly used in cleansing products.
Paraben-free Paraben-free Formulated without parabens commonly used as preservatives.
Vegan Vegan Formulated without animal-derived ingredients or by-products.
Cruelty-free Cruelty-free The brand states that this product is not tested on animals.
Gluten-free Gluten-free The brand identifies this formula as gluten-free.
Description

LOMA Daily Shampoo is a lightweight cleanser created for fine-to-normal, color-treated hair that needs freshness and volume without dryness or weight. Its gentle, sulfate-free formula removes excess oil and buildup while helping the scalp feel comfortable and hair remain soft, manageable and vibrant-looking.

AloeMoist Complex and quinoa protein promote smoothness and shine without creating a coated finish. After the first wash, hair feels cleaner and lighter with noticeable lift at the roots, while the added volume can remain visible throughout the day. Suitable for daily cleansing and a wide range of hair types, it is especially helpful when fine hair needs natural-looking fullness. The Tangerine, Orange and Grapefruit Lomatherapy scent provides a bright citrus finish.

- Removes oil and buildup without leaving hair feeling stripped
- Adds lightweight volume that can last throughout the day
- Leaves hair soft, manageable and noticeably lifted at the roots
- Smooths the hair surface and promotes weightless shine
- Gently cleanses color-treated hair while maintaining a vibrant look

Step 1 - Wet hair thoroughly and apply, concentrating on the scalp.

Step 2 - Massage into a lather, then rinse thoroughly. Repeat if needed for a deeper cleanse.

Step 3 - Follow with Daily Conditioner and Leave-In Conditioner for a complete daily routine.

aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, sodium lauroamphoacetate, glycerin*, sodium methyl oleoyl taurate, panthenol, hydrolyzed quinoa, tocopherol, carthamus tinctorius (safflower) seed oil*, helianthus annuus (sunflower) seed oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, citrus aurantium dulcis (orange) peel oil, citrus tangerina (tangerine) peel oil, citrus paradisi (grapefruit) peel oil, hydroxypropyl methylcellulose, guar hydroxypropyltrimonium chloride, polyquaternium-7, sodium phytate, calcium gluconate, gluconolactone, chlorphenesin, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), benzyl alcohol, limonene.

*Certified Organic

- Quinoa Protein: Provides amino acids that smooth the hair surface and enhance shine while supporting weightless volume without buildup
- Avocado Oil: Supplies vitamins A, D and E while restoring moisture for soft, smooth, shiny hair without heaviness
- Organic Aloe Vera Gel: Hydrates without a heavy or greasy residue while providing vitamins, minerals and essential amino acids

Make it a routine

Add these personalized recommendations to complete your beauty routine.
Step 1
Current Product
LOMA Daily Shampoo
Loma

Daily Shampoo

$15.20 $19.00
Step 2
LOMA Daily Conditioner
Loma

Daily Conditioner

Size:
$16.80 $21.00
Step 3
LOMA Leave-In Conditioner
Loma

Leave-In Conditioner

$15.20 $19.00
Step 4
LOMA Maximum Volumizing Solution
Loma

Maximum Volumizing Solution

$17.60 $22.00
Subtotal: $15.20

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