Loma Violet Shampoo 12 oz purple bottle on a white background
Purple Loma Violet Shampoo flowing from an open bottle onto a hand, with text highlighting grey and blonde hair
Loma Violet Shampoo 12 oz bottle with grapefruit, vanilla beans, and lavender, highlighting tone, softness, and brassiness control for grey and blonde hair
Wet purple Loma Violet Shampoo bottle held beside vanilla bean and orange imagery, featuring Vanilla Bean and Orange LomaTherapy
Aloe vera and lavender imagery highlighting Loma Violet Shampoo with AloeMoist Complex and Lavender Extract for toning and reducing brassiness
Violet Routine graphic showing Violet Shampoo, Violet Conditioner, Calming Crème, and Light Nourishing Oil Treatment for grey and blonde hair
Loma product benefits graphic featuring icons for Monroe, Washington origins, hydroelectric power, stylist-founded care, cruelty-free and vegan formulas, color-safe hair care, paraben-free and sulfate-free cleansing, and unhealthy seed oil free

Loma LOMA Violet Shampoo

reg. $23.00 $18.40
-/
20%
Size: 12 oz
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Product Highlights

Sulfate-free Sulfate-free Formulated without sulfates commonly used in cleansing products.
Paraben-free Paraben-free Formulated without parabens commonly used as preservatives.
Vegan Vegan Formulated without animal-derived ingredients or by-products.
Cruelty-free Cruelty-free The brand states that this product is not tested on animals.
Gluten-free Gluten-free The brand identifies this formula as gluten-free.
Description

LOMA Violet Shampoo is an aloe-based toning cleanser for blonde, highlighted, grey, silver and white hair. Pure direct violet pigments deposit an even tone to reduce visible warmth and create a cooler, brighter finish, with brassiness appearing reduced after the first use and becoming easier to manage over time.

Sulfate-free, skincare-grade surfactants cleanse gently without stripping, leaving hair soft, smooth and manageable during toning. AloeMoist Complex and lavender extract help keep the scalp comfortable, while creatine supports a stronger, more resilient feel in lightened or fragile strands. Designed for predictable fading and repeatable results, it has a Vanilla Bean and Blood Orange Lomatherapy scent.

- Visibly reduces brassiness for a cooler, brighter tone
- Deposits direct violet pigments evenly for consistent results
- Gently cleanses without leaving hair feeling stripped
- Leaves toned hair soft, smooth and manageable
- Helps lightened and fragile strands feel stronger and more resilient

Step 1 - Wet hair thoroughly and apply, concentrating on mid-lengths and ends where brassiness is most visible.

Step 2 - Leave on for 2 to 5 minutes, depending on the desired toning intensity, then rinse thoroughly.

Step 3 - Follow with Violet Conditioner for maximum toning and conditioning.

aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, distearyl phthalic acid amide, sodium lauroamphoacetate, propanediol, glycerin*, cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium methyl oleoyl taurate, dimethicone, persea gratissima (avocado) oil*, olea europaea (olive) fruit oil*, creatine, panthenol, hydrolyzed quinoa, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, cetrimonium chloride, xanthan gum, polyquaternium-7, hydroxyacetophenone, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), limonene, coumarin, ci 56059 (basic blue 99), ci 60730 (ext. violet 2).

*Certified Organic

- Lavender Extract: Helps the scalp feel comfortable and refreshed with each use while adding a gentle scent
- Creatine: Complements the toning process and supports a stronger, more resilient feel
- Organic Aloe Vera Gel: Provides hydration along with vitamins, minerals and essential amino acids without leaving a heavy or greasy residue

Make it a routine

Add these personalized recommendations to complete your beauty routine.
Step 1
Current Product
LOMA Violet Shampoo
Loma

Violet Shampoo

$18.40 $23.00
Step 2
LOMA Violet Conditioner
Loma

Violet Conditioner

Size:
$20.00 $25.00
Step 3
LOMA Calming Creme
Loma

Calming Creme

Size:
$17.60 $22.00
Step 4
LOMA LIGHT Nourishing Oil Treatment
Loma

LIGHT Nourishing Oil Treatment

Size:
$24.80 $31.00
Subtotal: $18.40

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