LOMA Molding Crème is a clay-based styler that shapes, defines and controls curls, waves or straight hair with medium to firm hold. Red clay provides structure, while AloeMoist Complex and avocado oil help condition the hair without creating a greasy or heavy feel. The low-shine finish gives styles a clean, natural matte appearance with definition and fullness from the first use. Work it into the roots before blow-drying to boost volume, or scrunch through the mid-lengths and ends before diffusing to enhance curls and waves. It can also be applied to dry hair for separated texture. The formula rinses clean with regular shampoo and carries a cranberry Lomatherapy scent.