LOMA Firm Hold Gel is a structuring styler for curls, waves and straight hair that need firm to extra hold. It shapes sculpted looks, adds definition and builds fullness while keeping styles controlled throughout the day. AloeMoist Complex and fennel seed support a vibrant, healthy-looking finish, while avocado and castor oils condition so the hold does not leave hair feeling stripped. Creatine contributes to a resilient feel during styling. Apply it to wet or damp hair for maximum control, or use it dry to create separated texture and shine. The formula also helps minimize visible flaking and can support curl activation and frizz control when diffused or air dried. Its Lomatherapy scent blends tangerine, orange and grapefruit.