LOMA Curvy Crème is a curl-activating styler that brings definition to existing waves and curls while helping manage frizz. Powered by AloeMoist Complex and kelp, it hydrates and shapes the natural pattern with flexible hold, avoiding stiffness, buildup and a crunchy finish. The low-shine formula leaves hair soft and touchable once dry and can be used on wet, dry or second-day hair. Apply it to damp hair for defined curls or work a small amount through dry styles for separation and texture. It can also give straight hair firmer styling control, but it is not designed to create curls where none naturally exist. Cranberry and pear Lomatherapy provides the scent.