Essentials by LOMA Max Shine Shampoo 12 oz in a brown pump bottle on a white background
Essentials by LOMA Max Shine Shampoo graphic featuring aloe, creatine, and coconut oil for hydration, softness, shine, and frizz control
Essentials by LOMA Max Shine Shampoo graphic showing lathered dark hair with lightweight frizz control, high-gloss shine, and dense cleansing lather
Essentials by LOMA Max Shine Shampoo 12 oz pump bottle displayed against light hair with silicone-free, weightless, mirror-bright shine messaging
Essentials by LOMA sustainability graphic over a rocky stream showing bioethical sourcing, renewable botanicals, sustainable silicone replacements, conscious manufacturing, sustainably harvested ingredients, and an innovative formula foundation

LOMA Essentials Max Shine Shampoo

reg. $27.00 $21.60
-/
20%
Size: 12 oz
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Product Highlights

Sulfate-free Sulfate-free Formulated without sulfates commonly used in cleansing products.
Paraben-free Paraben-free Formulated without parabens commonly used as preservatives.
Cruelty-free Cruelty-free The brand states that this product is not tested on animals.
Vegan Vegan Formulated without animal-derived ingredients or by-products.
Description

Essentials by LOMA Max Shine Shampoo is a warm, woodsy cleanser that creates a soft lather and leaves hair feeling smooth, light, and polished. Its silicone-free formula helps enhance shine without buildup or heaviness, while organic aloe vera provides flexible slip, creatine supports a sleek feel, and coconut oil softens through the lengths. The result is glossy-looking hair with a comfortable, clean finish and a touchably smooth feel. Use it as the first step in the Max Shine routine, then follow with Max Shine Conditioner. This color-safe shampoo is vegan and made without silicones, parabens, soy, sulfates, or phthalates.

- Cleanses with a soft, easy lather.
- Enhances shine for a polished, reflective finish.
- Leaves hair feeling smooth, soft, and touchable.
- Helps reduce the look of frizz without heaviness.
- Color-safe, vegan, and formulated without silicones, parabens, soy, sulfates, or phthalates.

Wet hair. Remove excess water. Work 1–2 pumps into the scalp. Add a little water to amplify lather. Massage slowly from roots to ends. Pause. Rinse thoroughly. Follow with Max Shine Conditioner.

- Aloe: Hydrates the scalp and strands while providing light slip.
- Creatine: Supports a smoother feel and glossy finish.
- Coconut Oil: Nourishes, softens, and helps calm frizz.

Make it a routine

Add these personalized recommendations to complete your beauty routine.
Step 1
Current Product
LOMA Essentials Max Shine Shampoo
LOMA

Essentials Max Shine Shampoo

$21.60 $27.00
Step 2
LOMA Essentials Max Shine Conditioner
LOMA

Essentials Max Shine Conditioner

Size:
$21.60 $27.00
Step 3
LOMA

Essentials Max Shine Masque

$20.00 $25.00
Step 4
LOMA

Essentials Max Shine Control Creme

$20.00 $25.00
Subtotal: $21.60

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