VERB Purple

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VERB Purple

Care for Cooler Hair Tones

Verb Purple helps neutralize unwanted yellow and brassy tones in blonde, gray, and silver hair. Its violet-pigment formulas are designed to enhance cooler tones.

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VERB Purple Shampoo
20%
2 sizes
VERB Purple Shampoo
$16.00 - $35.20 $20.00 - $44.00
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VERB Purple Mask
20%
VERB Purple Mask 6.3 oz
$16.00 $20.00
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VERB Purple Leave-In Mist
20%
VERB Purple Leave-In Mist 4 oz
$16.00 $20.00
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VERB Amber + Jasmine Hair and Body Fragrance Mist
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VERB Amber + Jasmine Hair and Body Fragrance Mist 5 oz
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VERB Density Peptide Hair Serum
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VERB Frizz Defense Smoothing Spray
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VERB Dandruff Shampoo
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VERB Dry Shampoo Light Tones
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VERB Dry Shampoo Powder
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VERB Dry Shampoo Dark Tones
20%
2 sizes
VERB Dry Shampoo Dark Tones
$16.00 - $27.20 $20.00 - $34.00
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Choosing Your Verb Purple Products

Choose Purple Shampoo for cleansing and toning during a wash. Follow with Purple Mask for deep conditioning and additional toning; the mask also helps soften and detangle hair.

Purple Leave-In Mist offers a leave-in option for toning, hydration, and detangling between washes. The shampoo and mask are rinsed out, while the mist stays in your hair - giving each product a different role in caring for cooler tones.

Frequently Asked Questions

It helps neutralize yellow and brassy tones and enhance cool tones in blonde, gray, and silver hair.

Purple Shampoo cleanses while helping neutralize brassiness. Purple Mask combines toning with deep conditioning for blonde, highlighted, gray, and silver hair.

After shampooing, apply through the mid-lengths and ends. Leave on for 5–7 minutes, then rinse. Use once a week or as needed.