Keracolor FADE EFFECT Color Fading Shampoo

reg. $20.00 $16.00
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20%
Size: 9.75 oz
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Product Highlights

Sulfate-free Sulfate-free Formulated without sulfates commonly used in cleansing products.
Paraben-free Paraben-free Formulated without parabens commonly used as preservatives.
Cruelty-free Cruelty-free The brand states that this product is not tested on animals.
Gluten-free Gluten-free The brand identifies this formula as gluten-free.

Too bright? Time to tone it down. Keracolor Fade Effect is a sulfate-free fading shampoo that gently lifts semi-permanent direct dye pigments while nourishing your hair with keratin, biotin, and coconut oil. Infused with vitamin C for gentle color fading, it helps you reset your tone without harsh chemicals - making room for your next hue.

  • Designed to gently fade direct dye hair colors
  • Vitamin C infusion for color lift without damage
  • Keratin and biotin strengthen and soften
  • Coconut oil adds moisture and shine
  • Free of sulfates, parabens, and gluten
  • Cruelty-free and color-safe

Apply to wet hair and massage into a lather. Leave in for 1 - 5 minutes depending on the desired fading effect. Rinse thoroughly. Use regularly to continue reducing pigment intensity.

Pro Tip: For optimal tone control, alternate with Clenditioner to balance hydration after each fade session.

Key Ingredients:

  • Vitamin C – Gently loosens and fades dye pigments
  • Keratin – Strengthens and improves elasticity
  • Biotin – Supports hair fullness and shine
  • Coconut Oil – Moisturizes and softens while protecting against breakage

Full Ingredient List: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool

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